klaeny Products

Klaeny's mission is to create household cleaning products that are free of microplastics. The brand also wishes to reduce single-use plastic consumption in general. Featured on the "2 Minuten 2 Millionen", TV show, the startup focuses on creating refillable, sustainable cleaning products and detergents.

The founders, Jannes Meier and Nicolas Pless want to make it easier for consumers to make environmentally-friendly choices when they shop, making the world a cleaner place. The brand supports the "Eden Reforestation" project, that has already planted over 300 million trees, as well as the "The ocean cleanup" initiative.